Mission, Purpose, and Moon-Shooting with Vasiliki Petrou, Group CEO of Unilever Prestige

“Moon shooting is the right way to push the business and the world to a better place than the one we’re currently living in.”

The moon
Topic
Leadership
Published

Vasiliki Petrou founded and now leads the Unilever Prestige division; this last year has offered that division invaluable knowledge and expertise. In this week’s episode, she reviews some of what she’s learned about her already-strong commitment to running a mission-driven brand portfolio. She discusses the nature of prestige retail marketing; the future of brick and mortar; and her team’s unwavering commitment to purpose, for customers and employees alike. And intriguingly, she talks about the effect of having a creative in the C-suite. Petrou is a Columbia Business School graduate, class of 1993.

Find us on Instagram and Twitter, where we are @columbia_biz. Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts. You can catch up on old episodes in the Bizcast archive.

More from Bizcast

Valerie Jarrett, senior advisor to the Obama Foundation
Leadership

The Intersection of Business, Politics, and Society: A Conversation with Valerie Jarrett

Part of the KPMG Peat Marwick/Stanley R. Klion Forum, hosted by the Sanford C. Bernstein & Co. Center for Leadership and Ethics

A dark-colored peg approaches a group of lighter-colored pegs
Leadership, The Workplace, Social Impact

The Phillips Pathway Program: Learning to Advocate for an Inclusive Workplace

Continuing the legacy of the late Professor Katherine Phillips.

Erika Irish Brown '98
Leadership, Social Impact, The Workplace

Diversity, Equity, and Inclusion at Goldman Sachs: Erika Irish Brown '98

Brown shared some of the measures she’s put into place that address racial injustice and help move the organization toward a place of equity.

Protester shouting into a bullhorn
Leadership, Strategy, Social Impact

What Can Businesses Learn from Protesters? (Part 2 of 2)

Bizcast is continuing our conversation with Management Professor Dan Wang about the connections between protests and business.

Rise to the challenge.

The COVID-19 pandemic has changed the world of business, while bringing historical inequities and injustice into sharp relief.

Subscribe to Leading Through Change to receive the latest insights from Columbia Business School to help you navigate this unprecedented time.