Turnaround: A Tale of Two Pandemic Case Studies

Why did that company go bankrupt?

traffic sign indicating a U-turn

What happened? What went wrong? Those are simple questions to ask when a company experiences difficulty. In Professor Kathryn Harrigan’s Turnaround Management class, students uncover the complex reasons why firms get in trouble and help plot a route to recovery.

On this episode of Bizcast, Harrigan, the Henry R. Kravis Professor of Business Leadership, tells the story of decisions made by two very different firms – J. Crew, the famous purveyors of preppy clothes, and Smithfield Foods, the world’s largest pork processor – as they coped with shifts in their fortunes amid the COVID-19 pandemic.

While discussing the strategies companies take to recover, Harrigan also explains how the class instills a sense of responsibility that future leaders should feel toward their companies.

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