Leading Indicators of the Future: COVID-19 Edition

Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.


How can we prepare for the future in light of the massive uncertainty the world is facing now?

In partnership with WARC, the Center on Global Brand Leadership was pleased to present a webinar led by Columbia Business School faculty member Rita Gunther McGrath.

A substitute for her canceled BRITE '20 talk, this webinar examines how to spot leading indicators, how to create an early warning system, and what possible future scenarios might be. Professor McGrath, who is the author of the bestselling Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (2019), takes us through a short presentation and also takes the audience's questions.

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