Dark Defaults: How Choice Architecture Fueled Millions in Inadvertent Political Donations
New research from CBS finds that pre-checked boxes are behind more than $40 million in campaign donations.
New research from CBS finds that pre-checked boxes are behind more than $40 million in campaign donations.
Veteran media executive and entrepreneur Robert Friedman discusses innovation, change and the outlook for the media industry.
Columbia Business School’s Norman Eig Professor of Business Eric J. Johnson shares insights from his research into how the structure of choices affects outcomes.
The CBS alum also offers insights on business leadership.
During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.
At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm’s growth strategy.
It's time to recast antitrust laws for the new consumer marketplace, says Chazen Senior Scholar Andrea Prat.
Journal Article | October 1, 2022
Working Paper | September 13, 2022
Journal Article | July 7, 2022
Featuring Mark Cohen
Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of Lazarus Department Stores.
Featuring Matthew Quint
Matthew Quint is a Director in the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference.
Featuring Mark Cohen
Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of Lazarus Department Stores.
Featuring Matthew Quint
Matthew Quint is a Director in the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference.